Description

Enroll in our top-selling Digital Marketing course under 10000 and kick-start your journey

Reap the benefits of top Industry Experts with our most affordable digital marketing course under 10000

Module 1 : Introduction Foundation

• Fundamentals of Digital Marketing
• Understanding the customer
• Customer Lifecycle
• Customer Persona
• Marketing Technologies
• Future of Digital Marketing

Module 2 : SEO Foundation

• How Search Engine Works
• Types of SEO
• Keywords and Keyword Research
• Competitive analysis and intelligence
• On Page SEO and Off-page SEO
• Technical SEO and Local SEO
• SEO Tools and Integration
• Advance SEO

Module 3 : Pay Per Click (PPC)

• Introduction to PPC
• Various channels for PPC
• CPC, CPM, and CPA Concepts
• Psychology of Search
• Ad Components and Creation
• Quality Scores
• Bidding Strategies
• Display Network
• Setting up PPC account and Functionality
• Remarketing

Module 4 : Digital Analytics

• What is Digital Analytics
• Practical aspects
• Components of Digital/Web Analytics
• Digital Analytics Model
• Analysis Process
• Campaign Management

Module 5 : Social Media Strategy

• Social Media Marketing-Overviews
• Social networks & Role of Algorithms
• Types of Social Networks
• Social Media Audits/Etiquettes
• Social Advertising
• Paid Social Media Ad Formats
• Audience Segmentation
• Targeting for Social Media Ads
• Reputation Management
• Social Media Management Tools

Module 6 : Email and Affiliate Marketing

• Email Marketing Basics
• Email Marketing Tools
• Affiliate Marketing
• Best Practices

Module 7 : Landing Pages & Apps

• Website and Microsites
• Landing Pages and Sections
• Components of Successful Landing Pages
• How to create a landing and other pages in the website
• Mobile Applications

Module 8 : Attribution & Testing

• What is Attribution
• Types of Attribution
• A/B Testing

Module 9 :Capstone Projects

• Projects
• Live Demonstration of Strategies and Modules