Sale!

19,999.00

Course duration- 7 months
Mode- Live Online/Offline

Deep dive on each topic with case studies and practical sessions

Module 1 : Introduction
Module 2 : SEO Foundation
Module 3 : Pay Per Click (PPC)
Module 4 : Digital Analytics
Module 5 : Social Media Strategy
Module 6 : Email and Affiliate Marketing
Module 7 : Landing Pages & Apps
Module 8 : Attribution & Testing
Module 9 :Capstone Projects

Module 10: WhatsApp Marketing
Module 11: Marketing Automation
Module 12: Master Class

Description

Stay ahead with our Advanced Digital Marketing course

Benefit from our updated Advanced Digital Marketing course

Module 1 : Introduction Foundation

  • Fundamentals of Digital Marketing
  • Understanding the customer
  • Customer Lifecycle
  • Customer Persona
  • Marketing Technologies
  • Future of Digital Marketing

Module 2 : SEO Foundation

  • How Search Engine Works
  • Types of SEO
  • Keywords and Keyword Research
  • Competitive analysis and intelligence
  • On Page SEO and Off-page SEO
  • Technical SEO and Local SEO
  • SEO Tools and Integration
  • Advance SEO

Module 3 : Pay Per Click (PPC)

  • Introduction to PPC
  • Various channels for PPC
  • CPC, CPM, and CPA Concepts
  • Psychology of Search
  • Ad Components and Creation
  • Quality Scores
  • Bidding Strategies
  • Display Network
  • Setting up PPC account and Functionality
  • Remarketing

Module 4 : Digital Analytics

  • What is Digital Analytics
  • Practical aspects
  • Components of Digital/Web Analytics
  • Digital Analytics Model
  • Analysis Process
  • Campaign Management

Module 5 : Social Media Strategy

  • Social Media Marketing-Overviews
  • Social networks & Role of Algorithms
  • Types of Social Networks
  • Social Media Audits/Etiquettes
  • Social Advertising
  • Paid Social Media Ad Formats
  • Audience Segmentation
  • Targeting for Social Media Ads
  • Reputation Management
  • Social Media Management Tools

Module 6 : Email and Affiliate Marketing

  • Email Marketing Basics
  • Email Marketing Tools
  • Affiliate Marketing
  • Best Practices

Module 7 : Landing Pages & Apps

  • Website and Microsites
  • Landing Pages and Sections
  • Components of Successful Landing Pages
  • How to create a landing and other pages in the website
  • Mobile Applications

Module 8 : Attribution & Testing

  • What is Attribution
  • Types of Attribution
  • A/B Testing

Module 9 :Capstone Projects

  • Projects
  • Live Demonstration of Strategies and Modules

Module 10: WhatsApp Marketing

  • Introduction to WhatsApp Marketing
  • Understanding Your Audience on WhatsApp
  • Creating an Effective WhatsApp Strategy
  • Best Practices for WhatsApp Marketing
  • Tools for WhatsApp Marketing
  • Future Trends in WhatsApp Marketing

Module 11: Marketing Automation

  • Introduction to Marketing Automation and AI tools
  • Automating Marketing Tasks with AI Tools
  • Analytics and Performance Tracking with AI Tools
  • How to optimize your campaigns using AI Tools
  • Future trends in Marketing Automation with AI Tools

Module 12: Master Class

  • Learn how to make basic level WordPress site
  • Industry veterans will be called to speak to the students about future and career aspects of digital marketing,
    students can also ask their questions pertaining to the same
  • Post this Resume preparation and mock interview session will be carried out

Leave a Reply

Your email address will not be published. Required fields are marked *