Description
Stay ahead with our Advanced Digital Marketing course
Benefit from our updated Advanced Digital Marketing course
Module 1 : Introduction Foundation
- Fundamentals of Digital Marketing
- Understanding the customer
- Customer Lifecycle
- Customer Persona
- Marketing Technologies
- Future of Digital Marketing
Module 2 : SEO Foundation
- How Search Engine Works
- Types of SEO
- Keywords and Keyword Research
- Competitive analysis and intelligence
- On Page SEO and Off-page SEO
- Technical SEO and Local SEO
- SEO Tools and Integration
- Advance SEO
Module 3 : Pay Per Click (PPC)
- Introduction to PPC
- Various channels for PPC
- CPC, CPM, and CPA Concepts
- Psychology of Search
- Ad Components and Creation
- Quality Scores
- Bidding Strategies
- Display Network
- Setting up PPC account and Functionality
- Remarketing
Module 4 : Digital Analytics
- What is Digital Analytics
- Practical aspects
- Components of Digital/Web Analytics
- Digital Analytics Model
- Analysis Process
- Campaign Management
Module 5 : Social Media Strategy
- Social Media Marketing-Overviews
- Social networks & Role of Algorithms
- Types of Social Networks
- Social Media Audits/Etiquettes
- Social Advertising
- Paid Social Media Ad Formats
- Audience Segmentation
- Targeting for Social Media Ads
- Reputation Management
- Social Media Management Tools
Module 6 : Email and Affiliate Marketing
- Email Marketing Basics
- Email Marketing Tools
- Affiliate Marketing
- Best Practices
Module 7 : Landing Pages & Apps
- Website and Microsites
- Landing Pages and Sections
- Components of Successful Landing Pages
- How to create a landing and other pages in the website
- Mobile Applications
Module 8 : Attribution & Testing
- What is Attribution
- Types of Attribution
- A/B Testing
Module 9 :Capstone Projects
- Projects
- Live Demonstration of Strategies and Modules
Module 10: WhatsApp Marketing
- Introduction to WhatsApp Marketing
- Understanding Your Audience on WhatsApp
- Creating an Effective WhatsApp Strategy
- Best Practices for WhatsApp Marketing
- Tools for WhatsApp Marketing
- Future Trends in WhatsApp Marketing
Module 11: Marketing Automation
- Introduction to Marketing Automation and AI tools
- Automating Marketing Tasks with AI Tools
- Analytics and Performance Tracking with AI Tools
- How to optimize your campaigns using AI Tools
- Future trends in Marketing Automation with AI Tools
Module 12: Master Class
- Learn how to make basic level WordPress site
- Industry veterans will be called to speak to the students about future and career aspects of digital marketing,
students can also ask their questions pertaining to the same - Post this Resume preparation and mock interview session will be carried out
