Course Certification Details

Enroll in our top digital marketing course and thrive forward Certificates

Digital Marketing Certification Certificates

Advanced Digital Marketing Certification Certificates

Guide to Starting-up (Free) Certificates

MS-Excel Basics to Advanced Certificates

Microsoft Power BI certificate

Digital Marketing Mastery course

Digital Marketing Programme Module- 16 Weeks

Module 1 : Introduction

  • Fundamentals of Digital Marketing
  • Understanding the customer
  • Customer Lifecycle
  • Customer Persona
  • Marketing Technologies
  • Future of Digital Marketing




Module 2 : SEO Foundation

  • How Search Engine Works
  • Types of SEO
  • Keywords and Keyword Research
  • Competitive analysis and Intelligence
  • On Page SEO and Off page SEO
  • Technical SEO and Local SEO
  • SEO Tools and Integration
  • Advance SEO

Module 3 : Pay Per Click (PPC)

  • Introduction to PPC
  • Various channels for PPC
  • CPC, CPM and CPA
  • Psychology of Search
  • Ad Components and Creation
  • Quality Scores
  • Bidding Strategies
  • Display Network
  • Setting up PPC account
  • PPC Functionality
  • Remarketing

Module 4 : Digital Analytics

  • What is Digital Analytics
  • Practical aspects
  • Compnents of Digital/Web Analytics
  • Digital Analytics Model
  • Analysis Process
  • Campaign Management






Module 5 : Social Media Strategy

  • Social Media Marketing-Overviews
  • Social networks & Role of Algorithms
  • Types of Social Networks
  • Social Media Audits/Etiquettes
  • Social Advertising
  • Paid Social Media Ad Formats
  • Audience Segmentation
  • Targeting for Social Media Ads
  • Reputation Management
  • Social Media Management Tools

Module 6 : Email and Affiliate Marketing

  • Email Marketing Basics
  • Email Marketing Tools
  • Affiliate Marketing
  • Best Practices








Module 7 : Landing Pages & Apps

  • Website and Microsites
  • Landing Pages and Sections
  • Components of Successful Landing Pages
  • How to create landing and othe pages in website
  • Mobile Applications

Module 8 : Attribution & Testing

  • What is Attribution
  • Types of Attribution
  • A/B Testing




Module 9 : Capstone Projects

  • Projects
  • Live Demonstration of Strategies and Modules




Advanced Digital Marketing Certification Course-28 weeks

Module 10: WhatsApp Marketing

  • Introduction to WhatsApp Marketing
  • Understanding Your Audience on WhatsApp
  • Creating an Effective WhatsApp Strategy
  • Best Practices for WhatsApp Marketing
  • Tools for WhatsApp Marketing
  • Future Trends in WhatsApp Marketing

Module 11: Marketing Automation

  • Introduction to Marketing Automation and AI tools
  • Automating Marketing Tasks with AI Tools
  • Analytics and Performance Tracking with AI Tools
  • How to optimize your campaigns using AI Tools
  • Future trends in Marketing Automation with AI Tools


Module 12: Master Class

  • Industry veterans will be called to speak to the students about future and career aspects of digital marketing, students can also ask their questions pertaining to the same
  • Post this Resume preparation and mock interview session will be carried out


Guide to Starting-up (Free)-4 weeks

Module 1 : How to Shortlist Ideas

  • Find out tricks of shortlisting Ideas
  • Way to find out Idea that is your passion



Module 2 : Art of finding your Passion

  • Art of arriving what is your passion
  • Idea that is similar to your passion
  • Tweaking and Twerking to give a final shape to your Idea

Module 3 : How to Find Co-Founder and selecting your Team

  • Should you look for a cofounder?
  • What to look for in your cofounder


Module 4 : What is Equity and ESOPs

  • Equity Concepts
  • How to Split Equity between partners
  • What are ESOPs
  • How does ESOPs work
  • Company Registration

Module 5 : Fund Raising Concepts

  • Understand basics of Fund raising
  • How to go about fund raising


Module 6 : How to arrive at Product

  • What is MVP (Minimal Viable Product)
  • How to build first version of your product


Module 7 : Product Pricing

  • What should be pricing of your first Product
  • How to go about finding the right price for your product


Module 8 : Getting First Customer

  • Strategy to release your product
  • How to get your first customer
    -Scaling the product

Module 9 : ROI and Management

  • How to Calculate ROI
  • What is right ROI for your business
  • General Management tactics

Basics to Advanced Excel-12 weeks

Elementary to Advanced

  • Basic Excel functions and formulas
  • Formatting and printing worksheets
  • Creating charts and graphs
  • Advanced formulas and functions, including logical, statistical, and financial functions
  • Pivot tables and data analysis tools
  • Macros and automation.
  • Data visualization and dashboarding




Formulas that you will learn

  • Sum, Average, Count
  • Sorting, Filtering, and Conditional formatting
  • IF statements, V/HLOOKUP, PivotTables, Indexing
  • Creating & customizing visual representations of data
  • Automating repetitive tasks with VBA
  • Advanced charting techniques
  • Regression analysis, solver, and scenario analysis
  • Importing and exporting data
  • Database functions, and data validation

Microsoft Power BI-12 weeks

Module-1: Intro, DAX and Visualization

  • Introduction to MS Power BI
  • Data Shaping
  • Data Models and DAX
  • Data Visualization


Module:2 Comparision and Practicals

  • Ratio and slicing
  • Comparing Excel and Power BI
  • Visual report prepration
  • Practice creating calculated tables and filtered measures

SQL Course Details-12 weeks

Module:1 SQL Detailing

  • SQL basics
  • Data wrangling
  • SQL analysis
  • AB testing
  • Distributed computing using Apache Spark
  • Delta Lake and more

Skills that you will learn

  • Sort, filter out, and summarization of data
  • How to assess and produce datasets
  • Develop a project proposal
  • Statistical analysis & advanced metrics