Nike– You Can’t Stop Us
The challenge: Nike, the sportswear giant, wanted to create a campaign that would inspire and connect with its customers during the COVID-19 pandemic and racial justice movement
Key issues
- Connecting with customers during the COVID-19 pandemic and racial justice movement.
- Creating a message that would resonate with a diverse audience and showcase the brand’s commitment to inclusivity and social justice
Solution: Nike launched the “You Can’t Stop Us” campaign, which featured a split-screen video that showcased athletes of different races, genders, and abilities competing and training together. The campaign was supported by social media and influencer marketing and featured the hashtag #YouCantStopUs
Results: The “You Can’t Stop Us” campaign received widespread praise for its powerful message and creative execution. The campaign generated over 300 million views and significant engagement on social media. Nike also reported an increase in sales and brand loyalty among customers who appreciated the brand’s commitment to inclusivity and social justice
YouTube video link- https://www.youtube.com/watch?v=pcXTnyCmQbg
