Course Certification Details
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Digital Marketing Certification
Advanced Digital Marketing Certification
Guide to Starting-up (Free)
MS-Excel Basics to Advanced
Microsoft Power BI
Digital Marketing Mastery course
Digital Marketing Programme Module- 16 Weeks
Module 1 : Introduction
- Fundamentals of Digital Marketing
- Understanding the customer
- Customer Lifecycle
- Customer Persona
- Marketing Technologies
- Future of Digital Marketing
Module 2 : SEO Foundation
- How Search Engine Works
- Types of SEO
- Keywords and Keyword Research
- Competitive analysis and Intelligence
- On Page SEO and Off page SEO
- Technical SEO and Local SEO
- SEO Tools and Integration
- Advance SEO
Module 3 : Pay Per Click (PPC)
- Introduction to PPC
- Various channels for PPC
- CPC, CPM and CPA
- Psychology of Search
- Ad Components and Creation
- Quality Scores
- Bidding Strategies
- Display Network
- Setting up PPC account
- PPC Functionality
- Remarketing
Module 4 : Digital Analytics
- What is Digital Analytics
- Practical aspects
- Compnents of Digital/Web Analytics
- Digital Analytics Model
- Analysis Process
- Campaign Management
Module 5 : Social Media Strategy
- Social Media Marketing-Overviews
- Social networks & Role of Algorithms
- Types of Social Networks
- Social Media Audits/Etiquettes
- Social Advertising
- Paid Social Media Ad Formats
- Audience Segmentation
- Targeting for Social Media Ads
- Reputation Management
- Social Media Management Tools
Module 6 : Email and Affiliate Marketing
- Email Marketing Basics
- Email Marketing Tools
- Affiliate Marketing
- Best Practices
Module 7 : Landing Pages & Apps
- Website and Microsites
- Landing Pages and Sections
- Components of Successful Landing Pages
- How to create landing and othe pages in website
- Mobile Applications
Advanced Digital Marketing Certification Course-28 weeks
Module 10: WhatsApp Marketing
- Introduction to WhatsApp Marketing
- Understanding Your Audience on WhatsApp
- Creating an Effective WhatsApp Strategy
- Best Practices for WhatsApp Marketing
- Tools for WhatsApp Marketing
- Future Trends in WhatsApp Marketing
Module 11: Marketing Automation
- Introduction to Marketing Automation and AI tools
- Automating Marketing Tasks with AI Tools
- Analytics and Performance Tracking with AI Tools
- How to optimize your campaigns using AI Tools
- Future trends in Marketing Automation with AI Tools
Module 12: Master Class
- Industry veterans will be called to speak to the students about future and career aspects of digital marketing, students can also ask their questions pertaining to the same
- Post this Resume preparation and mock interview session will be carried out
Guide to Starting-up (Free)-4 weeks
Module 1 : How to Shortlist Ideas
- Find out tricks of shortlisting Ideas
- Way to find out Idea that is your passion
Module 2 : Art of finding your Passion
- Art of arriving what is your passion
- Idea that is similar to your passion
- Tweaking and Twerking to give a final shape to your Idea
Module 3 : How to Find Co-Founder and selecting your Team
- Should you look for a cofounder?
- What to look for in your cofounder
Module 4 : What is Equity and ESOPs
- Equity Concepts
- How to Split Equity between partners
- What are ESOPs
- How does ESOPs work
- Company Registration
Module 6 : How to arrive at Product
- What is MVP (Minimal Viable Product)
- How to build first version of your product
Module 7 : Product Pricing
- What should be pricing of your first Product
- How to go about finding the right price for your product
Module 8 : Getting First Customer
- Strategy to release your product
- How to get your first customer
-Scaling the product
Module 9 : ROI and Management
- How to Calculate ROI
- What is right ROI for your business
- General Management tactics
Basics to Advanced Excel-12 weeks
Elementary to Advanced
- Basic Excel functions and formulas
- Formatting and printing worksheets
- Creating charts and graphs
- Advanced formulas and functions, including logical, statistical, and financial functions
- Pivot tables and data analysis tools
- Macros and automation.
- Data visualization and dashboarding
Formulas that you will learn
- Sum, Average, Count
- Sorting, Filtering, and Conditional formatting
- IF statements, V/HLOOKUP, PivotTables, Indexing
- Creating & customizing visual representations of data
- Automating repetitive tasks with VBA
- Advanced charting techniques
- Regression analysis, solver, and scenario analysis
- Importing and exporting data
- Database functions, and data validation
Microsoft Power BI-12 weeks
Module-1: Intro, DAX and Visualization
- Introduction to MS Power BI
- Data Shaping
- Data Models and DAX
- Data Visualization
Module:2 Comparision and Practicals
- Ratio and slicing
- Comparing Excel and Power BI
- Visual report prepration
- Practice creating calculated tables and filtered measures
SQL Course Details-12 weeks
Module:1 SQL Detailing
- SQL basics
- Data wrangling
- SQL analysis
- AB testing
- Distributed computing using Apache Spark
- Delta Lake and more
Skills that you will learn
- Sort, filter out, and summarization of data
- How to assess and produce datasets
- Develop a project proposal
- Statistical analysis & advanced metrics